Housing Trust Group has received approval from the city of Hollywood for the development of Hillcrest Village, an all-affordable apartment project in the Hillcrest area. The Hollywood City Commission voted unanimously to rezone the site, approve the proposed site plan, and modify a master plan for the area located just west of I-95 along Pembroke Road.
The project is designed to address housing needs for local residents. Hollywood Vice Mayor Idelma Quintana commented at the city commission meeting, “One of the reasons that I gave for supporting this project was the understanding that there are many current Hillcrest residents who are having trouble meeting their own housing costs and are concerned about being able to stay in the community. Some of the folks there are afraid of losing their condos.”
The new eight-story development will offer 110 units reserved for renters earning between 30 percent and 80 percent of the area median income (AMI), which translates to incomes from $28,860 to $76,960 based on Broward County’s median household income of $96,200 as reported by the U.S. Department of Housing and Urban Development.
Ownership of the 2.5-acre site at 1101 Hillcrest Drive remains with Tobin, a family-owned real estate company led by Chairman and CEO Herbert A. Tobin and President and COO Jason L. Tobin. Tobin and Miami-based Housing Trust Group, headed by President and CEO Matthew Rieger and Executive Chairman and founder Randy Rieger, jointly sought city approvals for the project.
The unit distribution is planned so that 52 apartments will be available to those earning up to 60 percent of AMI, 31 units for those earning up to 70 percent, 17 units for up to 30 percent, and 10 units for up to 80 percent of AMI.
Planned amenities include a pool, gym, clubhouse, café, Amazon parcel lockers, a playground, a rooftop community garden, and 744 square feet of office space.
During their meeting, city commissioners also selected the original architectural design for Hillcrest Village after Housing Trust Group presented an alternative option. This followed a recommendation from the Hollywood Planning and Development Board in August that conditioned approval on reviewing an alternative design.



