The Sing Out Loud Festival’s Live Wildly Showcase attracted more than 25,000 attendees to Francis Field in St. Augustine, Florida, on September 20 and 21. The two-day event featured 14 musical acts and focused on both live performances and raising awareness for conservation efforts in the region.
Headliners included Hozier, Beabadoobee, Vance Joy, and The Teskey Brothers. Additional performers such as Father John Misty, Rilo Kiley, Maren Morris, Sarah Kinsley, David Kushner, Brenn!, Taylor Olin & The Something Specials, and Sun Child contributed to a diverse lineup. Attendees traveled from all U.S. states, territories like Puerto Rico and Guam, and 12 other countries.
Demand for full weekend passes was high, with three times as many sold compared to single-day tickets. The festival also incorporated educational elements about Florida’s natural environment. Visitors participated in activities such as trivia about state parks and wildlife and interacted with local conservation groups.
Ticket sales generated over $130,000 for land conservation initiatives in St. Johns County.
“This festival isn’t just about music – it’s about community, connection, and protecting what makes Florida so unique,” said Gabe Pellicer, CEO & President of SJC Cultural Events, Inc., which produces the Sing Out Loud Festival. “Bringing thousands of people together for live music and conservation delivers real impact and we’re incredibly proud of what this festival has achieved.”
Lisa Shipley, CEO of the Live Wildly Foundation added: “It’s truly inspiring to witness such a strong show of support for wild Florida, especially right here in St. Johns County, where these efforts will directly benefit local conservation. We’re honored to collaborate on a festival that brings people together through music while also deepening our collective dedication to protecting wild Florida for future generations.”
The event is organized by SJC Cultural Events, Inc., which manages venues including the St. Augustine Amphitheatre and Ponte Vedra Concert Hall. Partners include the Live Wildly Foundation along with several community organizations and sponsors.
Sing Out Loud Festival has been held annually since 2016 in St. Augustine and has featured more than 1,500 artists while drawing over 330,000 fans.
